Ji Mingtang (played by Wang Runze), a successful corporate president, fell in love online and came to the "Sugar Northwest" to pursue love. Unexpectedly, he ended up having an adventure of "Desert Prince". Here he met Xiang Muyang (played by Zheng Zihao), a sweet girl who is worth protecting for a lifetime. He also led local college students to start a business and get rich, gaining a new direction and starting anew!