Dugu Matt, who has a beautiful face and natural touch, has lived with his mother in poverty for 30 years. In fact, Dugu Matt is the illegitimate son of the founder of MG Group, and he hates his father who ignores him and his mother. One day, he receives a task from his half-sister-in-law, Hong Yu-ra, the ex-wife of the chairman of MG Group, to seduce ten women from the top 1% of the Republic of Korea. By getting to know these women, he breaks into the upper class and competes for the inheritance of MG Company. This is a romantic love comedy. The heroine Kim Pong-gong is a simple and a little off-line country girl who has been in love with the male protagonist for ten years and has silently paid for him. She has never left him since the poverty period until he succeeds. She has a "beautiful heart". Choi David, the agent of MG's subsidiary company who likes Kim Pong-gong, has an opposing relationship with Dugu Matt in the play.