The old man Shunzi (Zhao Jun) is short and fat. He not only lost his house and wife, but also lost his job when he was in his 30s. He lived in the cramped bungalow of his elderly parents and suffered the disgust and disdain of people around him. Shunzi, who was desperate, discovered the huge profits of adult products. He also met a Japanese boss who was willing to provide goods for free and Lily (Wei Wei) who wanted to cooperate with him and provide a front room. In order to make money, Shunzi decided to open an adult product store in an old alley in Beijing under great pressure. The business was booming at the beginning and received a huge response. Various novel adult products aroused the interest of consumers around. From the initial wait-and-see state, they gradually changed to secretly buying, and then became crazy buying. Shunzi's adult product store is like a stone thrown into the dead water that has been silent for a long time, opening up the originally conservative and backward concepts of this neighborhood. Gradually, this business that was initially strongly opposed by his conservative and face-conscious parents was gradually accepted by his parents because of the huge profits. Shunzi's embarrassing life began to improve, and his relationship with Lily also made great progress. At this time, Shunzi felt that his new life had begun...