Zhang Zhongping (Wang Zhiwen) is the boss of a 3D auction company. He sent his nephew Xu Yi (Du Jiang) to find Zuo Da (Wang Jun), the developer of Shengli Building, with 500,000 yuan in cash in exchange for a recommendation letter for the auction of the building. Zuo Da, who is addicted to gambling, bet with Xu Yi on winning or losing, and ended up jumping off the building to commit suicide. Xu Yi, who saved 500,000 yuan, had the idea of leaving his uncle and starting his own business. Zeng Zhen (Han Yuqin), a TV reporter, is Xu Yi's secret crush. He confessed to her but was rejected. Later, he met Xin Ran (Li Fei'er), a junior sister who had a crush on him. After a sudden "hero rescue" incident, especially after knowing that Xin Ran's father Zhou Yunian (Zheng Xiaoning) was the deputy mayor, he immediately fell in love with Xin Ran. Xu Yi's confidence in running his own auction company surprised Zhang Zhongping very much, but Xu Yi at this time is no longer the same as before. He frequently uses various unspoken rules to expand his auction business, which makes his peers in the industry deeply dissatisfied. They decided to make a move...