Fashion magazine editor Zhou Xiaohui (Vic Chou) is a talented person who has been promoted to deputy editor-in-chief within three years of joining the company, but he has aroused the jealousy of Alex (Alan Tam), the editor-in-chief of the magazine who has trained and promoted him. Alex used his tricks to force Zhou Xiaohui to resign. Unwilling to do so, Zhou Xiaohui tried to lead his elites to set up a new business. However, only an unreliable editorial assistant and Yinghong (Vivian Hsu), a plain-faced dried food girl who wears sportswear all day and has no fashion temperament, were willing to follow. Zhou Xiaohui persuaded his good friend Wu Yang (Qiao Renliang), the son of a coal boss, to invest, and called together a rural photographer (Wang Taili) who dreams of shooting fashion blockbusters to form a new team to establish a new magazine to compete with the old boss. However, this group of rabble is neither professional nor reliable. As an elite, Zhou Xiaohui still finds it difficult to gain a foothold in the circle no matter how hard he tries. Just when Zhou Xiaohui was desperate, Yinghong's unexpected performance aroused his inspiration and found a direction for the magazine's positioning. With the joint efforts of team members, Zhou Xiaohui's ideals are gradually realized in the process of everyone pursuing their dreams...