Bong Dahu (Cha Tae-hyun) has always dreamed of becoming a rock singer, but dreams are just dreams. In reality, Bong Dahu is just a snack vendor that no one cares about. By chance, Bong Dahu met music producer Zhang Shezhang (Lin Caimao). The shining points in Bong Dahu's singing moved Zhang Shezhang, who immediately decided to recruit Bong Dahu as an artist. Bong Dahu, who has always been unappreciated, signed the contract without thinking, but he didn't expect to get on the pirate ship. Under the constraints of the contract, he had to embark on the road of singing enka. One day, Bong Dahu wore a mask for special reasons to participate in a singing competition, but he didn't expect to become famous overnight. However, when the ideal finally became a reality, Bong Dahu found that everything was not as good as he imagined.